SHADOW PROFILE

Basic Info

Platforms

What platforms do you have?

Instagram Facebook TikTok LinkedIn X (Twitter) YouTube

Target Audience Age Range: Location: Typical Customer:

Goals & Priorities Why are you using Social Media? Brand Awareness Lead Generation Booking Sales Community Building How will you know this service is successful in 3–6 months? What are your biggest frustrations with social media right now?

Tone of Voice Professional Educational Humorous Luxury Approachable Direct Technical Are there any accounts whose communication style you admire? Are there any /tags you regularly use?

Use of Emojis?

Yes No

Boundries & Permissions

We may do the following without permission:

Reply to comments Reply to messages Publish or Schedule Posts Hide Spam Comments Repond to Reviews Manage Bookings

Message Handling

Can we answer any of the following without approval?

Opening Hours Pricing Queries Booking Enquiries Service Information FAQs

Triggers

Which messages should always be passed to you?

Complaints and Negative Reviews Collaboration Request Press or Media Enquiries Business Opportunities Legal Matters

No-Go / Avoid

What should we avoid or never do?

Engage in politcal discussion Post without approval Edit or Delete existing posts Engage or Respond to negative messages Create accounts on other Platforms

How Can We Help Cross-Platform Content Distribution Account Management Inbox and Communication Management Lead and Opportunity Handling

Notes